BECO.AI

AI consultancy for home improvement

Experience business growth with the freedom to enjoy it.

Uncover what’s holding your business back—and where your next stage of growth can come from. Your free, personalized Growth Map brings your biggest opportunities and first priorities into one clear plan. Yours to keep, whether or not you work with us.

Claim My Growth Map

Get a clear plan for your business.

A clear plan. A stronger foundation.
Architectural illustration of a stone-and-timber home with a green yard, flowering gardens and a fence, revealed from its gold blueprint
Clarity.Direction.Trust.
Growth starts with a plan.
Strategy / Systems / Growth
Explore BECO ↓
Built to improve.

Businesses we’ve worked with

Toonen Properties
Wisco Bros Landscaping
Denver Sight and Sound
Black Lion Construction LLC
MPC Roofing & Construction
Blue Bear Roofing & Construction
Birdcreek Roofing
Triad Home Solutions & General Contracting LLC

Remodeling · roofing · windows · siding · decks · kitchens & baths · pools · fences

Emporia · The marketing system

Built to improve with your business.

We research what's working in your niche to give us a starting point. From there, your business data guides what we test, change, and improve.

  1. 01

    Research your market.

    We study your niche and what is getting attention from the customers you want to reach.

  2. 02

    Fit it to your brand.

    We take what we learn and shape the approach around your business, your services, and your customers.

  3. 03

    Build the attraction offer.

    We create a compelling offer that gives your ideal customers a reason to pay attention and take the next step.

  4. 04

    Put it to the test.

    We test the offer and creative, then look at how customers respond through your own business data.

  5. 05

    Improve and repeat.

    Your results guide what changes next. We use what we learn to improve the next round of offers, creative, and testing.

05 → 01 · Results feed the next round

Each round feeds the next. The system keeps improving from what we learn about your business.

Results

Our results.

Explore the campaign records behind our work.

Roofing campaigns

394
Meta form leads · includes commercial roofing
Blended CPL
$37.30
Total ad spend
$14,697.91
Original Meta record showing the test roofing campaign and commercial roofing campaign.View both campaigns

Landscaping campaigns

208
Meta form leads · 2 campaigns
Blended CPL
$11.18
Total ad spend
$2,325.91
Original Meta records for the late-season landscaping and landscaping campaigns.View both campaigns

Source: supplied Meta campaign screenshots. These historical campaign figures measure leads and ad spend, not closed jobs or collected revenue. Combined cards add the two pictured campaigns; blended CPL is total spend divided by total leads. Campaign date ranges were not recorded in these screenshots. Status labels reflect capture time. Results vary by business and campaign.

The people behind BECOEthan and Sawyer Halverson, founders of BECO, in black and navy blue suits.
Ethan & Sawyer Halverson

Brothers. Founders. Building for business owners.

Our story

Your business should lift you up.

We started BECO with one mission: help business owners get their time back.

Your business should give you more freedom as it grows. That's why we built an ecosystem that takes work off your plate and improves from your own business data.

Emporia, our marketing system, researches your market, builds your offer, produces the creative, and uses campaign results to improve the next round.

We're Ethan and Sawyer Halverson, and we run BECO ourselves. Our goal is to help you make more money while giving you more time for your life. Emporia is one piece of the bigger system we're building, and we're just getting started.

Your business shapes the system.

Built around your business.

Research helps us understand the market. Your brand, offer, and customers shape how we put that research to work.

Your data guides the decisions.

We look at the response your business is getting and use it to decide what deserves another test and what needs to change.

Improvement is part of the system.

Testing continues after the first campaign. Each round gives us more to learn from as we refine the approach for your business.

Plant with intention.

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

— Warren Buffett

Growth rarely comes from one breakthrough. It comes from making the right decisions early enough for them to compound.

Your Growth Map shows you what to plant next.

Book a call.

One call. We'll tell you straight whether this fits.

Prefer to call directly? (920) 956-7233

Your next step

Choose a time to talk.

Pick an available time and share a few details about your business.

Choose a time

Campaign screenshot

Open full-size original ↗